Backed by Y CombinatorWe simulate populations of users to help you predict user behavior and preferences in days
Run thousands of simulations in minutes
Get deep insights into different market segments.
Validated Accuracy
Simulated user research shows a very high overlap with real user interview results
vs. baseline methods
Speed & Efficiency
Complete comprehensive user research in minutes, not weeks
vs. 4 weeks for traditional methods
Breadth & Depth
Don't choose between breadth and depth for your interviews, get both
average simulations per interview
Sample Report
Live DemoSee how we synthesize insights from simulated user interviews into actionable research reports
Research in the age of AI
Frequently Asked Questions
We use advanced AI models to create digital personas that mirror real user behaviors and preferences. These personas are based on demographic, psychographic, and behavioral data, allowing us to simulate realistic user responses at scale. You can run thousands of simulated interviews in minutes to understand user preferences and behaviors.
Our simulations are grounded in research showing strong correlations with real user data. While they don't replace real user research entirely, they provide highly accurate directional insights that can inform product decisions, test hypotheses, and identify patterns—especially useful for early-stage research and rapid iteration.
No, simulated users complement traditional market research rather than replace it. They're ideal for rapid hypothesis testing, exploring multiple scenarios, and understanding broad patterns. We recommend using simulations for initial insights and directional guidance, then validating key findings with real users when needed.
You can simulate thousands of user interviews in minutes. Our platform is designed to scale efficiently, allowing you to test multiple market segments, personas, and scenarios simultaneously. This scale enables you to uncover insights and patterns that would be impractical with traditional research methods.